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Presently IBL is the most important distributor in Pakistan with sales volumes of over $350 million and a community of over one hundred branches all through the country. IBL Market Technique and Planning Division deals with setting of up-coming trade promotions of the P&G products; Growth of the distribution channel; and adjusting enterprise claims. A Strategic Worldwide Alliance (SIA) is a enterprise relationship established by two or more firms to cooperate out of mutual need and to share danger in achieving a standard goal.